You should consider the essence of your business card as a representation of your company to new people. It is as vital to your reputation as your website design is. Take special attention to the appearance of your card design as well as the content therein. It portrays the level of seriousness of your company and its perceptions of people. People judge you by your first impressions so make the design on the business card work for you. Therefore, we are committed to the creation of appropriate business cards for our clients. We are experienced in designing these cards for the majority of small and medium business.
We promise to produce a masterpiece for your company in the shortest time possible. We have a team of experienced designers that give their best shot to produce useful cards. This team is qualified with skill and experience to guarantee the best card for you. We will deliver a business card designed for efficient communication and functionality.
Keeping in mind that your business card plays the role of a marketing tool, we focus on producing high-quality jobs. We will use the best materials and conduct a study on the best design and content to enable an efficient advertisement process.
It is our concern that most people do not reap the benefits that come with using a good business card. We, therefore, compiled a team of experts to study and create the best business cards. They are aimed at improving your chances of fighting off competition. Our help in creating card designs are not dictatorial but suggestive. The ideas are not final so not to worry; you can order for the changes you need.
Common Mistakes in Business Card
There are common mistakes that hinder most people from achieving their goals in time. They include;
Use of Too Much Detail
A business card is meant to be very small. It cannot contain as much information as a company policy document, for example. There is limited space for content. Although there is the urge to exhaust company information to a prospective consumer or supplier, it is not possible to have it all on a business card. Use of too much information makes your card too clouded. It hinders clarity and readability.
First, find the summary of vital information needed. Such information includes; the name, role in the company, the contact and email address.
As much as the use of too much detail is inappropriate, inadequate information is equally a mistake. If vital information cannot be obtained from your business card; it has not served its purpose. Anyone accessing your business card should be able to gain crucial information such as a usable contact. Focus on balancing between avoiding too much detail and providing all the vital information.
Font Size and Colour
For your font size and colour, study other cards first. They may include those of your competitors. Find out the font size that is readable yet fits all content on the card. Words that are too small will discourage people from reading. They need too much effort to make out what they mean. Most people will want to spend the least time to read through a business card and not take time to find out what the letters spell.
Avoid light coloured fonts, even if they are your favourite of the company’s theme colours. They will increase the risk of irrelevance of your card. Instead, use a standard size, dark colour font. Remember not to be too wordy.
Consistency in Brand Design
Your company brand image is extremely important. It is representative of the quality of service and how it is perceived. Align your business card with the brand and products. This match is vital in guiding the consumers to easily recognize and identify with your brand. Ensure therefore, that your colour schemes, logos and fonts match. Let the same styles used on the website be on the business card.
Insufficient Contact Details
Without enough contact details to display, prospective customers will not be able to reach you. This is dangerous. This will defeat the very purpose of a business card. Include more than one method of contacting you to ease the communication process. Interested customers reaching you is the priority of a business card.
No Company Tagline
Your prospective customers are likely to be impressed a business card that has a tagline. Use a brand promise to be clear about what you offer in your company. It is the only way prospective clients can get a quick first impression of your products. Always use your traditional motto on your business card.
Why have an empty bag when you can slot in some information. Many people assume that the content on the front part is enough. The truth is an empty back is careless. Everyone has the urge to flip it over just in case. Do not disappoint them; put some extra information on the back, especially if you were limited with space.
Quality of the Paper
Do not compromise on the quality of the paper used on the business card. Noticeable low quality creates the perception of clients that your brand image is poor. If you are not keen on the quality of a business card, then you will not be keen on the quality of your products. Invest in high-quality material for your business card and you will realize the world.
Avoid the urge to make extra-large cards. They might stand out among the rest, but will not last for long. People tend to keep cards in their wallets and pockets. This means they carry them daily and far away as possible. If the large card doesn’t fit in their wallet, however, they will lose it. Make a standard size card that fits in standard wallets.
Glossy Business cards
A glossy business card does not allow notes with common ink pens. People always have the urge to write on it and are likely to use it for taking notes. This is a good thing; the more it is used, the more it becomes relevant to them and the longer it will last in their wallet.
The glossy surface may also create light reflection, hence discomfort to look at. Although it is attractive to look at, this feature is self-defeating. Use a matte finish paper instead. This cool texture will let anyone make notes and make it a crucial piece of paper to them.
Excess White Space
Although we have insisted on the importance of avoiding clutter on the card, too much space is equally harmful to your reputation. It makes the business card seem tacky as it pushes the part with the content. Reduce the free white space around the card. A better way will be to balance the text and logo to limit too much emptiness.
Uncommon Shaped Cards
You may want to create a unique shape. It might be necessary to help it stand out among the rest of the common shapes. You will get affirmative first impressions from most people. The problem here is, it might not be convenient to most people. Not being able to fit in a wallet raises the risk of loss. Prospective customers will throw away your card because it is cumbersome to carry. The functionality of aesthetics should always be a priority. Compromising on the long-lasting effect just for first impression is not worth the struggle.
Plain and Boring Cards
A plain and a boring card quickly lose the interest of the holder. Avoid dull, non-captivating designs. Instead, focus on creative use of colour to make it appealing. You do not want people forgetting your card as soon as you give it.
Poorly structure sentences and other grammatical errors irritate the reader. You might discourage people from using your products just by the irritation you create by poor grammar. This mistake compromises the representation of your brand. Proofread and conduct numerous re-checks before you print the cards. Let other people confirm that the grammar is of acceptable standards of your target group.
Avoid pixelated designs because they portray your brand as commonly cheap. The pixilated design looks like unfinished work and is simply unprofessional. It creates the impression of low quality stretching of small photos. Instead of compromising on your professionality in the name of designing, only restrict yourself to high-resolution images.
Cards with QR codes help to access the prospective customers online easily. However, the QR code may be assumed as a logo or pattern on your card if you do not use words to identify it. It is very highly likely to ignore it and render it useless. If you have to use one, give clear instruction that points them to it.
Not Carrying the Business Card
The basic reason you have a business card is to reach prospective clients without having a word of mouth. It speaks for you even while you are gone. You will defeat this purpose if you do not carry the cards with you. Do not have the excuse of forgetting the cards at home. Let them be part of your daily marketing plan. Carry your business cards in your wallet or bag everywhere you go.
Wrong Timing to give Cards
Introduce yourself and the company before dishing out a card. Giving one without any introduction seems evasive. You do not seem like you know what is on the card or identify with it. People will get irritated and quickly put off. Let it not be the first thing you do upon meeting prospective clients. Pick a good time to hand your card, especially when they need to contact you. Timing is, therefore, key to your marketing campaign.
Failing to Exchange of business cards
Whenever you have an opportunity to get a card from someone; always remember to give them yours. Swapping cards indicate interest and commitment to future business dealings. When you hand your card; you may ask for theirs too. Do not fail to exchange cards as an opportunity.
Failing to State your Position
The content in your business cards should state clearly the services you offer. It should also include your job description. These bits of information make it easier for people to remember why they need you. A card without such information makes it harder for people to remember your conversation. They will lose it quickly as a result, even if you have your name on it. The names, role in the company, and service rendered should always appear on the business card.
Keep revising the content of your business card. Refer to your competitors and identify your mistakes. Make a commitment not to repeat mistakes. It takes a whole lot of knowledge, skills, rules, and caution to consider before producing a card that will last the test of time. Therefore, keep revising your card content to improve the image of your business on representation. You may not achieve this with the first trial. The improved design will enable you to grow consistently by expanding your client base so invest in the appropriate design.
To achieve your business goals through representation on business cards, contact us today for a free business card design quote.